What are the selection criteria for SNS novelties? A mindset that influences the success of campaigns.
SNS campaigns are being implemented by many companies with the aim of gaining followers and expanding recognition.
The Role of Novelties in SNS Campaigns Role 1: Incentive Design that Creates Participation Motivation Novelties serve the role of concretely visualizing their value. Role 2: Elements that Induce Dissemination Behavior Novelties are not complete at the point of distribution; they are designed to have their effects spread through subsequent user behavior. Role 3: Function as a Brand Touchpoint Novelties are an important touchpoint that connects companies and users, functioning as part of the brand experience rather than just promotional items. Three Criteria for Selecting Novelties that Affect Outcomes Selection Criterion 1: Clarification of Target Suitability It is important to design a persona in advance and select items from the perspective of whether that person would "truly want" them. Selection Criterion 2: Specificity of Usage Scenarios Items that can be imagined in specific usage scenarios tend to increase the satisfaction and actual usage rates of the recipients. Selection Criterion 3: Presence of Visual Appeal Visual impact directly correlates with the ability to disseminate.
- Company：コシオカ産業 本社工場
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